Adsparko is a full service 360 degree advertising agency with a passion for bridging the relevance gap between brands and their audiences. We provide the full service from below-the-line, through-the-line and above-the-line communication for brands.
Our approach is disruption because unless you disrupt the status quo, your brand will not influence people to take the right decision i.e purchase your brand.
We believe in creating disruptive experiences which will cause the target customer to stop and take note of the brands that we represent. We believe it is these disruptions that ultimately guarantee brands their return on investment in the long run. We offer a range of services;
- Graphic design
- Media Investment Management
- Concept Development
- Quality Management
- Experiential Activation
- Public Relations
- Media Relations
- Crisis Management
- Personal Branding
- Government Relations
- Corporate Social Responsibility
- Digital Marketing
- Social Media Management
- Email Campaigns
- Digital Media Buying
Advertising Planning & Management
We are cognizant that a great advertising campaign is a function of the right message to the right audience delivered in a relevant and likeable form. At Adsparko our team takes great delight to ensure that your brand ticks all the boxes of a great campaign before you launch the campaign ensuring you maximize positive results after the due diligence. From the briefing, our team kicks in to get the best form for message delivery with measurable success indicators which we measure after the campaign to ensure we gaudge our success level.
If you are wondering what digital marketing is… it’s is the new normal of marketing and advertising as we embrace the age of the internet. Digital marketing has slowly risen in profoundness as businesses will be forced to shift from operating brick and motar models to the online models of operation. Through out the pandemic, African businesses have been tested and found wanting in terms of their digital viability. Digital maketing is delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
We help brands address this very sure medium to their target audience by designing impactful campaigns which can be tracked or measured for their effectiveness. We offer content management or community management, website design, graphic design and digital media buying. We also cordinate influencer programs for our clients enabling them garner lots of endorsements for their brands which influences a feel-good aura on their brands.
Public Relations Management
Adsparko provides public relations management to brands that want to increase their awareness on product, vision and goals. We have a huge media muscle which has been built up over the years that will enable your brand to begin getting the hype it needs in a short time. From interviews on broadcast media, to setting up a press conference or launch and ensuring your story runs across a majority of media houses. Our robust media muscle has been crucial in helping brands and personalities out of a crisis which many times surely comes. We also offer a personal branding service for notable personalities and celebrities who might need professional image management.
Media Investment Management
Traditional media remains a primary form of media relied on by a large portion of the populace. A large cross section of the population relies on the media as their source of information because the internet penetration remains relative minimal. In 2019, the World Bank report attributed the internet penetration rate at only 23.9%.
Uganda has maintained a trade liberalization policy which has allowed people to invest in media thereby causing robust growth in the industry. Uganda currently has over 300 FM stations and over 40 TV stations which pose a great challenge to marketers who want to choose the best media alternative to reach their target audience. Adsparko media investment department specializes in helping our clients draw down the best media investment plans that will guarantee the brand gets eyeballs and ears of their target audience at the least amount of spend possible. We are constantly monitoring the media horizon capturing trends, seeing which presenters and content creators are dominating the space for us to align our media strategies.